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A high-prestige private university, a world reference point in the Health Area and with a benchmark Business School, the IESE.

The client describes their requirement

A particular target public needed to be reached in a personalised way with the client’s own communication item (a magazine), and we needed to collect all the necessary information to keep the database updated.

The solution we offer

Graphic production of the magazine. Printing and inclusion of advertising inserts, packaging, magazine customisation, postal sorting, distribution and returns processing.

This is the result

Reliability, reduction of lead times, resource savings for the client through a comprehensive service and updated databases.
After working with us on this project, the client showed our credentials to the IESE, which now also assigns us the comprehensive management of its magazine.

MccGraphics services applied to this solution:


Multichannel Marketing: